September 2017. Effectmakers signs contract with Enterprise customer in Austria

No more information available at this time.

July 2017. Effectmakers signs contract with L'Oréal Luxury division in Germany

Over the summer Effectmakers is implemeting the latest release of BMS to newest customer L'Oréal Luxury division in Germany. It's an enterprise implementation and the configuration includes full business planning functionality and daily business tracing. The solutions is linked up with SAP, FuturMaster and cooporate reporting systems. The project is on track for go-live in September 2017.

June 2017. Microsoft writes case about Effectmakers

Did you know that we use Microsoft Azure as platform for our BMS system?

Microsoft has released an article about us and our use of Microsoft Azure as platform for BMS. It indicates how we meet high requirements of security, stability, and documentation from large enterprises using Microsoft Azure. “It is commercially critical, if our solution is inoperative, but now that risk is as low as it can get”, Mads Okkels Hansen, CEO of Effectmakers, says. Click on the link to read the article.

Read the case here - English

Read the case here - Danish

May 2017. BMS 17.4 - Now available

BMS version 17.4 is ready for implementation. The updated version contains several new features, new updates and a lot of bugfixes. Please contact your BMS representative for roll-out details.

For a more detailed description of BMS version 17.4 please read the release note.

APRIL 2017. Effectmakers releases BMS version 17.4

BMS version 17.4 to be released after Easter.


It is our intention to concentrate our product releases to 3 times per year. Our users then know what and when to expect new releases. Next 17.8 release in August 2017


The 17.4 version provides a much more stabile and faster way to work and introduces new features like Settlements and Provisions. Several functions has been improved and a lot of small bugs has been fixed.


For a more detailed description of BMS version 17.4 please read the release note.

March 2017. Effectmakers announces an entry level edition of BMS

Promotion Starter for CatMan is a downscaled edition of Effectmakers

BMS and is targeted at CatMan Solution users only.

The software provides an easy promotion planning and upload to CatMan Solution.

The Promotion Starter for CatMan is intended for CatMan customers who would like to understand how BMS ads value to their business and how easy it is to set up promotions. The software is available at a mere DDK 25.000/year.


Visit : for more information


About CatMan Solution:
CatMan Solution A/S was established in 2002, with the mission to help retailers and suppliers in the consumer goods market, to handle large complex data from many different data sources.
Our ambition is to deliver even better basis for the users of CatMan®Solution.
We work continuously to ensure that CatMan®Solution is the most effective solution on the market. A solution that creates value for all users in their daily lives, whether working on the strategic, tactical or operational level.
The solution is web-based, allowing access around the clock, no matter where the users are located.
CatMan®Solution has handled POS data from more than 30 retailers and 10,000 stores in 7 different countries.

FEB 2017. Gartner releases “Market Guide for TPM and Optimization"

Gartner has just released their February 2017 “Market Guide for Trade Promotion Management and Optimization for the Consumer Goods Industry” and Effectmakers are mentioned in the report for the first time.


The report gives a snapshot of what’s going on right now in the Trade Promotion Management software industry.

Quote from the report: “The quality and capabilities of today's TPx solutions are at a level that there is really no reason for consumer goods manufacturers to either work from spreadsheets or build their own solutions.”


Quote from the report: “Strongly consider a TPx solution if your organization does not have one already. With the plethora of affordable solutions, spreadsheets cannot compete with the functionality and flexibility of a TPx solution.”


Gartner clients can read the report here:


Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Effectmakers

Effectmakers was founded in 2011 by Henrik Hamre and Mads Okkels Hansen. The objectives were clear: To develop the best software tool for key account planning for the CPG (Consumer Packaged Goods) industry.


Today the BMS software solution is 5th generation with a well proven track record and more than 1.000 active users. The system is Cloud-based – however if the customer insists on an on-premise solution this is possible.


The Effectmakers BMS is based on Microsoft Azure which provide a solid foundation of cloud computing when it comes to both performance and compliance. Furthermore, BMS is based on the well-known and recognizable Microsoft software.


Effectmakers are 100% committed to make the BMS solution an International success.

PR & Press

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For PR & Press Inquiries please contact
Marketing Manager Dennis Lynge Nielsen -