It’s all about Data Quality
by Kenneth Codam, CatMan®Solution, 2017
"Data validity is Crucial - Everybody agrees that promotion data requires clear definitions and consensus among the involved. BUT in reality, very often, we experience data slack and inconsistency which makes it impossible to use and work with the data."
"It is crucial that the start date and the finishing date is correct and 100% aligned with the actual time when the promotion (the promotion price) is running at store level. If not - All promotion calculation will be wrong."