About us

Effectmakers was founded in 2011 and is located in Copenhagen, Denmark. The objectives were clear: To develop the best software tool for Business planning and Trade promotion management for the CPG (Consumer Packaged Goods) industry.

Today the BMS software solution is 5th generation with a well proven track record and thousands active users. Today, we are 10+ employees working exclusively on BMS to constantly improve the software and welcome new clients.

The Effectmakers BMS is based on Microsoft products which provide a solid foundation for cloud computing when it comes to both performance and compliance.

The Effectmakers team

Mads Okkels Hansen - CEO/Partner

Mobile: +45 2425 4705
Email:   moh@effectmakers.com


Mads made this first business planning system in 1999 and has since then been working with software development and software implementation for CPG companies. Mads is CEO for Effectmakers and still personally involved in Enterprise implementations and product development.

Henrik Hamre - Partner

Mobile: +45 4018 1878
Email:   hh@effectmakers.com


Henrik has a MSc (Econ.) and has been working with branded goods for more than 25 years. With different responsibilities from Key Account Manager to Sales director and Management Consultant, Henrik has a deep knowledge of the needs in consumer product companies. Today Henrik is Chairman of the Board and Sales Executive in Effectmakers.

Per Jensen - Support Manager

Mobile: +45 7060 5080/support
Email:   pj@effectmakers.com


Per have been working with System development and implementation the last 25 years. He has lots of experience with implementing systems and understand what kind of challenge new systems brings. Per is responsible for BMS system support.


 

Dennis Nielsen - Marketing Manager

E-mail: dln@effectmakers.com


Dennis, H.D (A), has worked with marketing for more than 20 years with special focus on the FMCG markets. Today, Dennis has the overall marketing responsibility for Effectmakers. 

Alex Cherkashyn - Software developer

E-mail: ac@effectmakers.com


Alex has 10+ years of experience in software development and maintenance for embedded systems and automatic control systems. He has a Master’s Degree in "Computer systems and networks”. Today he is the lead programmer on BMS.

Ásbjørn Jøkladal - Software developer

E-mail: avj@effectmakers.com


Ásbjørn has a Master of Science (MSc) degree in Computer Science from the University of Copenhagen. During parts of his studies, Ásbjørn had a student job at Effectmakers. Today, he works with both frontend and backend development.

Dimitrios Zygolanis - Business development

E-mail: dz@effectmakers.com


Dimitrios has a masters degree in International Business Economics. With a strong educational background, he is skilled in Strategy, Business Development, Intercultural Communication, Analytical Skills, and Entrepreneurship. Dimitrios works with Business Development for Effectmakers and right now focused on the onboarding process of new clients.

Cecilie Hegelund - Technical writer

E-mail: ch@effectmakers.com


Cecilie is studying Global Business Informatics at the IT-University of Copenhagen. She has a strong technical understanding along with analytical skills. Today, she is technical writer at Effectmakers and develops documentation about BMS and helps with marketing tasks.

Stas Magdych - Project coordinator

E-mail: sm@effectmakers.com


Stas is a BSc.scient.oecon student at University of Copenhagen. His studies cover both mathematics and economics and fit well with the development of TPO and baseline prediction models.

BMS Advisory board

Lars Jacobsen

VP Business Development at Keylane


Experienced business developer and game changer. My passion is changing and challenging the status quo. This is used to transform businesses with intelligent IT-solutions and moving organizations towards new ways of working.


I have worked on the client side implementing complex solutions, changing the way divisions work and building divisions from the bottom up.


On the supplier side, I have focused on designing state-of-the art solutions combined with complex sales processes.

Michael Jürgensen

Client Partner & Director - P&R Business Unit Denmark at Cognizant. 


Specialties: Value Added Distribution within IT-Security, Networking, Data Management (Storage), Voice and IND.


Our value added concept is highly skilled support in pre-sales, sales and post-sales. Regarded the distributor in Denmark with the best customer satisfaction level of all: source IFO Personnally; strategic, tactical and operational competence and the ability to execute all of them.

Lars Juul Grejsen

Int. Sales Director and Partner at SEC DataCom Group A/S


Specialties: Value Added Distribution within IT-Security, Networking, Data Management (Storage), Voice and IND.


Our value added concept is highly skilled support in pre-sales, sales and post-sales. Regarded the distributor in Denmark with the best customer satisfaction level of all: source IFO Personnally; strategic, tactical and operational competence and the ability to execute all of them.