Bring structure to your assortment by managing all products in one centralized list. Easily browse, search, and categorize SKUs across regions, brands, or customer-specific variations. Effectmakers BMS makes it simple to align your commercial planning with a complete and up-to-date product foundation.
Control Pricing with Confidence
Set and manage list prices across customers, countries, and channels — all in one place. Whether it’s base price, off-invoice discounts, or temporary reductions, Effectmaker's BMS helps you simulate impact and protect margins while remaining commercially agile.
Launch new products with speed, confidence, and control.
Our Effectmakers BMS streamlines every step of the product launch process — from planning and pricing to execution. Bulk onboarding through Excel imports makes seasonal updates or full resets effortless, while multi-level forecasting aligns sales, logistics, and finance. With built-in price simulation and approval workflows, teams can test strategies, ensure compliance, and go live with confidence.
Structure your customer universe with precision.
The Customers module enables you to build and maintain a detailed customer hierarchy—from top-level accounts to individual banners—while managing pricing, trade terms, and planning permissions all in one place.
- Contractual commitment
- Yearly trade investment
- Shopper marketing spend
The Command Center for Commercial Planning
Plan base business, launches, and promotions in one place. With a structured interface and smart logic, teams keep full control of forecasts.
- Plan across three hierarchical levels (brand, sub-brand, sub-sub-brand)
- Set budgets and targets with cascading logic
- Use predictive baselines and sell-out data
- Auto-calculate volumes from inputs and pricing
Maximize Return on Investment
Design more effective promotions by combining cost visibility with customer-specific tactics. Simulate the expected P&L impact before launching, and evaluate real outcomes post-campaign. Minimize loss leaders and maximize promotional ROI.
Shareable dashboards and configurable performance views.
Effectmakers BMS Reports are designed for collaboration and control, helping every team—from Sales to Supply Chain—track what matters most.
- Create custom dashboards with tables, KPIs, and P&L views
- Choose between private (“My Reports”) or company-wide (“Shared Reports”) access
- Segment reports for different teams: Sales, Marketing, Controlling, Management, Logistics
- Rename and organize report folders to match your internal structure
Make faster, smarter decisions with real-time insights.
Effectmakers BMS offers full data transparency through seamless integration with Microsoft Excel and any third-party BI tools. All transaction, master, and planning data is exposed and structured using your own financial and business terminology. A dedicated OLAP cube structures your data and enables fast slicing by time, market, channel, and SKU — with updates every five minutes.
Strengthen Your Core Business
Your base business is your most reliable profit engine. Effectmakers BMS allows you to track, manage, and improve baseline volumes across products and customers. Plan sustainably — not just for peak promotions but for long-term success.
See the Full Financial Picture
Our flexible P&L setup ensures full visibility— from gross sales to margins — so every decision is grounded in financial reality.
- Track from top-line to margin with full breakdowns
- Reflect real conditions with customer-specific terms
- Apply logic across SKUs, customers, markets, or groups
- Define trade terms in units, KG, or %
Key Account Managers spend more time updating promotions and trade terms than building customer relationships.
Automate promotion planning and trade term calculations
Eliminate manual updates, disconnected tools and version chaos
Focus more time on customer growth — not admin
Manually adjusting forecasts or P&Ls wastes time and opens the door to costly mistakes.
Instantly recalculate forecasts and P&Ls when promotions change
Automate allocation logic and pricing impact
Stay in control with real-time revenue transparency
Without fast access to data, you're left guessing instead of managing. Revenue management success comes from acting on insights — not just gathering numbers.
Access on-demand dashboards and past promotion performance
Filter by brand, customer, product, or time period
Make smarter decisions with fully customizable analytics modules
In many CPG organisations, data and processes are scattered across systems — slowing decisions and hiding growth drivers.
Effectmakers BMS unites them in one platform: your growth engine, built on three layers that power commercial success.
Discover stories from some of the world’s leading brands and see how Effectmakers supports them in planning budgets, managing trade spend, executing trade promotions and new product launches, forecasting P&L, and growing revenue.
Reviewing future P&L was slow and manual, forecasts were fragmented, and sales and supply chain teams were misaligned — making it hard to set goals, track progress, or make timely decisions.
Implemented a unified, always-updated YTD and YTG P&L, integrated across teams, replacing fragmented data with a single source of truth and streamlining processes from sales to supply chain.
Delivered financial clarity, faster decision-making, and seamless cross-team alignment, transforming performance and achieving high-quality results.
Accurate forecasting was a major hurdle — especially in a category like coffee, where promotions drive most of the volume. Campaign measurement was lacking, and systems didn’t talk to each other.
Effectmakers BMS was selected for its ability to deliver precise forecasting, automatic ERP integration, and full data sync with their Field Force system — all aligned with strict requirements.
Effectmakers BMS delivered the structure and precision needed — enabling integrated, data-driven campaign planning in a complex environment.
Forecast accuracy was a major hurdle. Calculations of GAP, Bias, and WAPE were inconsistent across SKUs and planning groups, making it difficult for teams to rely on the numbers.
Effectmakers BMS introduced a new Forecast Accuracy Engine with improved cube logic — delivering reliable measures at the right planning levels and ensuring seamless integration with reporting tools.
The new setup eliminated inconsistencies, improved reporting speed, and gave L’Oréal teams confidence in their forecasts. What started in DACH became a best practice adopted by other markets.
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